SHE BREAKS BARRIERS

#THREESTRIPELIVE

Congratulations to Solar U17G DA for pulling out a 4-3 win over their top rival FC Dallas at Adidas Three Stripe Live Nationally broadcast event. We had over 1800 attend the game with 1.5 million live views!

Watch the game on Twitter HERE. Thank you to our partner Adidas for allowing Solar to help in the movement of promoting Girls soccer in the US as Adidas is working to elevate the brand’s commitment to break barriers to sport for women and girls by inspiring them to boldly pursue their dreams through the power of sport.

By age 14, girls are dropping out of sport 1.5x faster than boys[1] and by age 17, 51% of girls who participated in sport have quit[2] because they do not have a sense that they belong, and they don’t see a future in sport. 73% of U.S. adults believe that high schools and colleges provide better support for boys’ sports programs than girls sports programs[3].

This data proves just how important it is to remove barriers in sport and adidas is committed to providing the same opportunities for girls that are offered to boys. Participating in sport has many benefits, including teaching girls to be more confident and learn valuable leadership skills that help them later on in their lives. A recent study conducted by the EY Women Athletes Business Network and ESPNW showed that 94% of women executives in the C-suite played sport and 52% played at the university level or higher[4]

Recognizing that this isn’t an issue the brand can fix alone, adidas is inviting fans, organizations and athletes to join the movement and co-create solutions together.
For more details visit www.adidas.com/us/shebreaksbarriers. To share your story, ideas and solutions to co-create the future for women’s sport with adidas use #creatorsunite on social media.

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